Job description
MPA has been appointed by one of the fastest growing and leading Digital Health organisations in North America to source a Digital Marketing Manager, Web to join their growing team on a remote basis. You will be joining an organisation that has grown significantly in recent years to become a leader within the Digital Health sector by bringing much-needed innovation to the stagnant health care industry.
We are looking for a results-driven website guru to join an all-star marketing team. As Digital Marketing Manager, Web, you will own the development and optimization of our clients website, including SEO, buyer journeys, UX, and inbound conversions. Reporting to the AVP Marketing, you’ll work hand-in-hand with an agency of web developers to bring our clients evolving offerings to life online.
In this role, you will:
Establish governance and management of our corporate website content/imagery by steering page updates, improvements, and information architecture adjustments
Work with Marketing Operations to oversee form implementations and meta-data architecture across our website
Accelerate SEO across the website, working with agency partners to improve on-page SEO, develop backlinking, implement local search and new page recommendations
Create and implement data-driven A/B testing experiments to recommend UX and IA adjustments
Create and define a development roadmap for the web channel including IA/navigation changes, SEO improvements, and CMS upgrades
Support on-going projects with project plans, including deadlines, specs, assets, budgets, vendor coordination, status updates and approvals
Monitor and optimize all traffic sources and use Google Analytics to provide insights to the rest of the organization
Implement inbound lead-generation reporting framework across the funnel (Leads, MQLs, Opps, Closed-Won) using PowerBi to socialize as needed and provide inputs into ongoing CTA/conversion improvements on the website
About you:
5+ years experience in web marketing/SEO
Hands-on expertise in advanced Google Analytics, GTM, retargeting and exposure to CRMs (ex. SFDC) and Marketing Automation Platforms (ex. Pardot)Hands-on expertise in SEO (technical and on-page)
Experience managing a technical agency to ensure timely and flawless execution of technical implementations
Experience managing CMS platforms (preferably WordPress) and exposure to CRO tools for A/B testing and optimization (ex. Optimizely, VWO)
Exceptional understanding of modern web design and UX
Ability to oversee multiple projects, campaigns, and programs cross-functionally
Solid understanding of web development principles, familiarity with HTML/CSS and experience with web information architectures a bonus
Hands-on experience in web development, including HTML/CSS/JavaScript and WordPress development preferred but not required
To find out more about this opportunity please send your resume to conall.anderson@mparecruitment.ca or alternatively call +1 437 234 5135 for more details.